Strategic Communications
Regardless of how you communicate, it conveys a message to your audience.
You want the only information the audience perceives to be that which you intend to convey.
Sometimes, however, you may communicate potentially damaging messages without intending it. Those kinds of mistakes can hurt your reputation and business.
Why do you need a strategic communications consultant?
BECAUSE HOW PEOPLE SEE YOU IS, FOR THEM, REALITY.
BECAUSE A CRISIS RARELY GIVES YOU ADVANCE WARNING.
BECAUSE YOU WANT YOUR REPUTATION TO BE THE BEST.
Here’s How I Can Help
Brand Management
Whether or not you sell a product, your identity is synonymous with your brand. Don't damage how your work is perceived with ill-conceived messaging. You want to ensure that the image you seek to present is the one people see.
Community Relations
What does the public at large think of you? Sometimes, it can be difficult to shed your expectations and truly comprehend how others perceive you. An outsider can gather that information without prejudice.
Crisis Communications
A crisis is rarely polite enough to give you advance notice before it erupts. A calm, outsider's perspective can often prevail when events spin outside the norm. Your audience will remember your response — and judge it.
Diversity and Inclusion
Unlike the “old days,” drawing an audience means reaching out to different kinds of people. Studies show that if you successfully appeal to women, people of color, and LGBTQ communities, you can boost your business. Yes, representation matters, but being culturally competent is even more vital.
Employee Relations
What your employees think about your company has a large impact on how well they do their jobs. If they're not happy, that will eventually affect your business. Often, they'll talk to an outsider before they'll discuss their concerns with you.
Marketing Copy
From brand identity summaries to press releases, everything people see contributes to how they view your business. Make sure the message you're sending is, in fact, the one you want out there in the world.
Media Relations
The relationship your organization or company has with the media is key to how your community views you. It can make or break your future even if there isn't a crisis. Let me help you take steps to build a reservoir of good will.
Opinion Editorials
Op-Eds are a chance for you to add your voice to local and national conversations in high-profile news publications. I'll help you limit your chances of being rejected by submissions editors by polishing your words until they resonate.
Position Statements
Need to make your position on a local, national or world issue clear to your audience, but uncertain as to how to go about doing that? Let me help. Clearly articulating your position is vital to communication.
Press Releases
Concerned about how an important announcement will be received? I'll help you craft your message so that your intended message doesn't go astray — so as to avoid situations that could lead to problems you don't need.
Social Media Engagement
Your social media presence is key to how the world sees your work. Your brand, your reputation, your future — it all ties into how you're perceived. I can help you ensure that your message conveys professionalism.